Built for Champions.
Built for Legacy.
A growth strategy for Pat's Body Shop & Towing and Scarlette's Performance — engineered by LootWorx to turn 60 years of craftsmanship into the Carolinas' #1 performance destination.
60 years. One name. Zero shortcuts.
Pat's Body Shop & Towing has been a Winston-Salem institution since 1964 — six decades of tow trucks that show up, and body work that comes back looking better than factory.
Today, Sandra Scarlette stands as the largest female-owned body shop owner in the United States. Bodybuilder. Corvette collector. Industry pioneer. She doesn't need a marketing team to tell her story — she needs one that can scale it.
This proposal is that scale plan.
- 1964Pat's Body Shop opensWinston-Salem, NC. A family standard is set.
- 1997Sandra takes the wheelA new generation, same relentless craftsmanship.
- 2020Scarlette's PerformanceCorvettes, muscle, and modern performance builds.
- 2026The next chapterNational brand. Digital dominance. LootWorx × Scarlette.
The market is huge. The gap is bigger.
You already own the reputation. You already own the shop, the trucks, the talent, and the customer base. What you don't own — yet — is the digital shelf. That's the gap between where you are and $20,000 a day.
Three pillars. One dominant brand.
Scarlette's Performance eCommerce
Turn parts and passion into a national online storefront.
- Shopify store build with Year/Make/Model fitment search
- Turn 14 Distribution dropship integration (hundreds of thousands of SKUs)
- YouTube + TikTok content commerce with shoppable builds
- Google Shopping Ads, Performance Max, and retargeting
- Email + SMS lifecycle automation for repeat AOV
Pat's Towing Domination
Own every emergency search in the Triad, 24/7.
- Google Local Services Ads (LSAs) with Google Guaranteed badge
- Review automation — target 200+ 5-star Google reviews in 90 days
- Mobile-first website redesign with click-to-call above the fold
- Missed-call text-back automation (never lose a stranded driver)
- Hyper-local landing pages for every service area
The Sandra Scarlette Brand
Build the personality that makes the business unforgettable.
- Personal brand development — voice, visuals, and content pillars
- Ambassador and affiliate program for drivers and creators
- Car show, cruise-in, and event marketing strategy
12 months. Three gears.
Foundation
- Brand + messaging system
- Shopify store build w/ fitment
- Turn 14 catalog integration
- Pat's Towing website + LSAs live
- Review automation deployed
Rolls into your selected Growth Engine package.
Launch & Optimize
- Google Shopping + Performance Max at scale
- TikTok + YouTube content commerce
- Email/SMS lifecycle automation
- PR + media outreach starts
- First national-tier feature stories
Dominate
- Ambassador / affiliate network live
- Multi-state paid + organic footprint
- Event sponsorship + car show circuit
- Ecommerce hits $20K/day run-rate
- Sandra Scarlette = national brand
Pick your path.
Scarlette's Performance
Ecom Platform Build
- Shopify store setup
- Year/Make/Model fitment search
- Turn 14 dropship integration
- Initial catalog live (50 – 100 SKUs)
- Mobile-optimized checkout
- Content strategy & 3 locked pillars (Garage Life, The Builds, The Shows)
- Launch content package — first build shot and cut into store + social assets
- Email/SMS list-building setup + welcome sequence
- Cornerstone SEO blog content (niche keyword foundation)
- Everything in Foundation
- Google Shopping & Search ads
- Meta ads + retargeting
- Everything in Growth
- YouTube build series content engine
- Expanded content cadence
- Email marketing (product drops, restock alerts, abandoned cart)
- Quarterly strategy refresh
Pat's Body Shop & Towing
Website Redesign
- Mobile-first rebuild
- Dominant CTA: "Call Now for 24/7 Towing"
- Trust badges (BBB, Reader's Choice, years in business)
- Google Business Profile optimization
- Automated review system
- Missed-call text-back automation
- Everything in Foundation
- Google Local Services Ads management
- Conquesting ad campaigns (competitor & high-intent search terms)
- Local content production (behind-the-scenes + customer results)
- Everything in Growth
- Multi-platform retargeting (Meta + Google)
- Expanded content cadence
- Quarterly content strategy refresh
A partner, not a vendor.
Automotive DNA
We speak fitment, Turn 14, LS swaps and Corvette clubs — not just funnels.
Proven Playbooks
Local Services #1s, 7-figure Shopify launches, and personal brands with real reach.
No Long-Term Lock-In
Month-to-month after phase one. Earn the retainer every 30 days or we don't deserve it.
Ready to become #1?
Approve this proposal and we can have Phase 1 kicked off within a week.